Marketing Club ESSEC
Create projects with the best marketing students!
Unleash your passion for marketing, enhance your skills, industry knowledge, and network with leading Marketing experts.
This club has been managed for years by top-international students from ESSEC Business School.
Innovative, involved, and international; ESSEC Business School, one of the leading institutions in Europe for business education, offers a unique learning experience through a comprehensive range of programs that train responsible leaders who are able to reinvent the business.
ESSEC has long been known for its ground-breaking approach to higher education; its renowned academic excellence, its widely-acknowledged international reach, and its highly-productive relationship with the business world.
Accredited by AACSB, EQUIS, and AMBA, ESSEC maintains a superior level of academic excellence that is recognized worldwide.
Meet Jyotsana & Johanna
The Marketing Club presidents
Jyotsana TRIPATHI
"Coming from an engineering background with experience in sales and marketing, I believe that technology and creativity go hand in hand and it's what sparks the passion for marketing in me. Co-presidency of the Marketing Club ESSEC will allow me to enhance my marketing and people-management skills. It's a Challenge and an Opportunity! 💪🏼"
Johanna CRABIE
"My previous experience in retail&education at L’Oréal, closely linked to the marketing department, has confirmed my passion for marketing. That is why I could not refuse the opportunity of building the Marketing Club ESSEC. I am very happy to, through our many projects, tackle challenges helping me and my team to continuously learn and grow. Co-working with Jyotsana enables better efficiency and most of all fun!"
Our Presidents
Jyotsana TRIPATHI
Club Co-President
I believe Marketing is a combination of creativity and technology, uniting Art and Science to achieve value and trust!
Johanna CRABIE
Club Co-President
It is because I am first a customer that I want to work within marketing. Understand your target and only then, propose a customer experience that will never be forgotten. It is not about making them dream, it is about making their dreams come true.
Community Managers
Marine TROUILLEZ
Web-marketing & Instagram manager
Passionate about content creation and social media. Overflowing with creativity, I like to think that even a paperclip deserves a marketing campaign.
Benedicte COURROYE
Web-marketing & LinkedIn manager.
Time-saving and innovative Growth l Marketer 🌟 | I am a global team player passionate about Digital Marketing in Asia, and very sensitive to new technologies and environmental challenges🌱
Project Managers
Marion GAUDICHON
Estampille Project Manager
Because I believe that every of our actions has an impact on others, I wanted mine to be one of passion and creation."Creative isn't the way I think, it is the way I like to live" - Paul Sandip
Filippo PIRRI
AI Institute- Strategy Manager
Digital marketing passionate, genuinely curious about blockchain, AI, and their applications 💥🌍 International mindset & sensitivity to different cultures.
Victoire CAUSSIEU
AI Institute - Webmarketing Manager
Customer-centric marketer | Consultant in Communication & Digital Strategy
YueNing NG
Event Managers -Alumni Panels
Student Ambassador at ESSEC University || Vibrant and experienced digital content marketer ready to pepper your marketing efforts with a creative flair 🎉
Laura STAEYART
Event Managers -Alumni Panels
Consultant marketing | Ex-Assistant Brand Manager at Ferrero | Driven and with a never-ending curiosity, I am always eager to challenge myself and learn from others and different experiences.
Our current projects
Digital Marketing strategy for French Entrepreneur, Estampille
Estampille is here to show us a sustainable way of taking our first steps towards a better world by wearing their eco-friendly and trendy socks/stockings which are Made in France!
What is Estampille Project?
Our mission is to help the French brand Estampille in Market research, build its brand awareness, increase its social media presence and improve web traffic on its website. Through a long-term marketing plan customized to the needs of the brand, we analyzed the market and the various trends across different channels, created a communication plan adapted to each different platform where the brand is present, and increased the organic SEO of the website.
Alumni Panel Night Series: Luxury, Consulting,...
"If only I knew more about...” - chances are, you’ve heard or said this phrase at least once in your life.
Here we students are, standing before the beginning of our careers, wanting to know more about where to go and what to do. Filled with a want to help students make a more informed decision about their career paths, The ESSEC Alumni Panel night was born. Over the course of 3 evenings, the club planned invited alumni from the luxury, consulting and tech industries to share with students about what to expect from these respective industries, hoping to help students gain clearer insights on their potential career path.
Projects for the AI Institute: web-marketing & re-branding
"Students are delighted to work on this project with AI Transparency Institute, an association that will play a big role in the future of Sustainable AI Technologies Industry".
The AI Institute is a non-profit organization dedicated to helping organizations gain their ETHOS certifications. The Essec Marketing Club helps them to perfect their digital marketing strategy and create efficient content to attract more customers.
"Branding is something that gets often confused. Is not just about the logo, name, or slogan, but rather, branding defines what a company stands for."
Branding is something that gets often confused. Is not just about the logo, name, or slogan, but rather, branding defines what a company stands for. That is why the strategy team is aiming to cover all aspects of the image conveyed by the AI Transparency Institute to the public by developing a comprehensive strategy that starts from the strategic positioning of the Institute in the market, that resonates with the brand promise to the world of bringing more transparency, sustainability and trustworthiness to Artificial Intelligence and then develop it in all the other elements that convey the brand image such as pricing, distribution channels, messaging, and visual identity.